A TXT record, as the abbreviation implies, is a record, that keeps data in human-readable form and not code. It can be set up for a domain address or a subdomain for many different purposes. Search engines like Yahoo, for instance, have different ways of making sure that you are the owner of a particular domain name and one of them is in fact by creating a TXT record with specific text which they provide and which you should use as the record value. The very same verification method is employed by some analytics platforms that keep track of the traffic to your websites as well. However, in such a case the content of the record will be read by a robot, but it'll still be in human-readable form. A TXT record is also employed when you activated the so-called SPF protection for your e-mails so that you can prevent them from being forged. In cases like this, the record contains data showing that a certain digital message is sent from a reliable and authorized mail server. You can use a TXT record for any sort of other information also, just like your company details, for instance.